Our brand Holy Shit Man started in 2023. My girlfriend was sitting in bed while I was leaning over the foot of the bed bombarding her with questions. I asked this and asked that because I was bored and wanted attention! I was asking her what would be a good name for a clothing brand. Stressed Pickle? Fire and Ice? Just all cliche names. Until she finally looked at me and said, "Holy Shit Man!, idk!" Then we had the great idea in that moment of heat, that is our brand name, Holy Shit Man.